Post by samuelbapary3 on Jan 15, 2024 0:49:26 GMT -5
The shortlist for the second edition of the Gerety Awards will be announced next Monday, September 21, and there will be live discussion panels with the jury organized by partners around the world, including Direct Marketing in Spain. The Gerety Awards all-female jury has been redefining the standard of good advertising and panels to discuss their favorite campaigns aim to raise the bar for inclusivity. A full schedule of live sessions around the world will be announced on Gerety's social media channels in the coming weeks. Lucía Ongay, co-founder of Gerety Awards , said: “ These live sessions will capture and reflect the voice and opinion of our incredible international jury .
The fact that we organized the discussions online did not take away any of the excitement and we are happy to be able to share them with everyone. Gerety is unique in creating a space for this to Decision Maker Email List happen and its jury rewards the best work and shows clients which campaigns resonate with the world's most powerful consumers.” About Gerety Awards The festival is named in honor of Frances Gerety, the editor who in 1948 created the famous and recognized slogan “A diamond is forever.” Gerety Awards marks the first time that a jury comes together to select the best in advertising – all types of advertising, not just those aimed at women, from a female perspective.
Studies show that women are responsible for 80% of purchasing decisions, thus establishing a relevant reference point for the market, while redefining the standard that has traditionally defined advertising. Executive jury sessions, held around the world, determine the shortlist of finalists. To date, they have been held in London, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid, New York, Johannesburg, Stockholm, Hamburg, Amsterdam, Paris, Beirut, Sao Paulo, Mumbai and Sydney. The international Grand Jury then chooses the winners. The winners are determined based on the scores obtained by the juries, regardless of the product or medium in which it has been presented. This ensures that only the best creative is rewarded by Gerety's jury of agency and advertiser leaders and that winning campaigns resonate with the most powerful clients.
The fact that we organized the discussions online did not take away any of the excitement and we are happy to be able to share them with everyone. Gerety is unique in creating a space for this to Decision Maker Email List happen and its jury rewards the best work and shows clients which campaigns resonate with the world's most powerful consumers.” About Gerety Awards The festival is named in honor of Frances Gerety, the editor who in 1948 created the famous and recognized slogan “A diamond is forever.” Gerety Awards marks the first time that a jury comes together to select the best in advertising – all types of advertising, not just those aimed at women, from a female perspective.
Studies show that women are responsible for 80% of purchasing decisions, thus establishing a relevant reference point for the market, while redefining the standard that has traditionally defined advertising. Executive jury sessions, held around the world, determine the shortlist of finalists. To date, they have been held in London, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid, New York, Johannesburg, Stockholm, Hamburg, Amsterdam, Paris, Beirut, Sao Paulo, Mumbai and Sydney. The international Grand Jury then chooses the winners. The winners are determined based on the scores obtained by the juries, regardless of the product or medium in which it has been presented. This ensures that only the best creative is rewarded by Gerety's jury of agency and advertiser leaders and that winning campaigns resonate with the most powerful clients.