Post by account_disabled on Jan 8, 2024 3:01:27 GMT -5
Kevin the Carrot , which is probably the most famous carrot in advertising, stars for the fifth consecutive year in Aldi's new Christmas campaign on British soil. The central axis of this campaign is a 90-second spot in which the beloved vegetable tries to return home for Christmas with the help of two new friends: Harry the hedgehog and Santa Claus himself. In the ad Jim Broadbent, winner of an Oscar for his performance in the film Iris , lends his voice to Santa Claus, who perched on a flying bicycle (in true ET style) is preparing to take good old Kevin back to his home. home. If you do not see the embedded video correctly, click here Aldi's new Christmas jewel winks not only at ET , since its soundtrack also includes themes from iconic films such as Home Alone and Pirates of the Caribbean .
Aldi's new spot was preceded by a "teaser" , clearly inspired by Top Gun , in which Kevin suffered an accident aboard a fighter plane and got lost in a snowy area. If you do not see the embedded video Email Data correctly, click here The new Aldi Christmas campaign is once again signed by the agency McCann UK , the production company Psyop and the directors Todd Mueller and Kylie Matulick. "We always challenge ourselves to improve on the previous year's campaign ," says Dave Price, creative director at McCann.
Kevin Carrot has been an overwhelming success since it premiered in 2016, which inevitably adds pressure when it comes to doing justice to the character and giving wings to his story. “This year the task has been more challenging than ever for everyone, so finding the tone was particularly relevant this time,” adds Price. "Kevin's popularity continues to grow and this year his return to television screens will probably be a relief to many ," emphasizes Sean McGinty, Aldi's UK marketing director. In its new Christmas campaign, and perhaps to scare away the dire ghosts of the pandemic, Aldi looks back in search of better times by invoking pop culture classics.
Aldi's new spot was preceded by a "teaser" , clearly inspired by Top Gun , in which Kevin suffered an accident aboard a fighter plane and got lost in a snowy area. If you do not see the embedded video Email Data correctly, click here The new Aldi Christmas campaign is once again signed by the agency McCann UK , the production company Psyop and the directors Todd Mueller and Kylie Matulick. "We always challenge ourselves to improve on the previous year's campaign ," says Dave Price, creative director at McCann.
Kevin Carrot has been an overwhelming success since it premiered in 2016, which inevitably adds pressure when it comes to doing justice to the character and giving wings to his story. “This year the task has been more challenging than ever for everyone, so finding the tone was particularly relevant this time,” adds Price. "Kevin's popularity continues to grow and this year his return to television screens will probably be a relief to many ," emphasizes Sean McGinty, Aldi's UK marketing director. In its new Christmas campaign, and perhaps to scare away the dire ghosts of the pandemic, Aldi looks back in search of better times by invoking pop culture classics.