Post by account_disabled on Jan 7, 2024 22:37:12 GMT -5
Guy Kawasaki, Silicon Valley icon and former Apple "Chief Evangelist" , has been one of the speakers who participated in the World Business Forum Madrid 2020 , which this year is being held virtually on November 17 and 18. After emphasizing that working at Apple was "a wonderful experience," he provided event attendees with the learnings derived from that time in order to help professionals "leave their mark on the universe," just as Steve Jobs said. "Everything you've heard from Steve is true ," he said of Jobs' famously demanding nature. «Steve Jobs ruled with fear. And it worked. "Unlike any theory you know from human resources," he confessed. The now "Chief Evangelist" of Canva, a software company that aims to democratize design, and creator of the "Remarkable People" podcast, has offered 10 tactical tips on the art of innovation during his conference. 1. Create meaning «Truly innovative companies don't just make money. "It is very important that you focus on some kind of meaning, that is, how you improve people's lives," he noted.
In the case of Apple, technology contributes to this improvement by helping people to be more productive and creative. "You have to decide that you are going to change the world and leave a mark," he Phone Number List stressed. 2. Jump to the next bend Once you have made this decision, you have to reach the next curve: "That's where the action is." "Get up in the morning thinking about how to get to the next bend before another one arrives," said Kawasaki, giving as an example paper maps, which became digital maps and then collaborative maps that allow you to know where they are. the traffic jams. 3. Don't ask consumers Asking customers about the next curve will be “frustrating and confusing,” according to the innovation expert. "Your current customers will only tell you what they want about what they already receive from you." Instead of asking them, the right way to go will be to draw on the knowledge we have of our industry and ask ourselves that question.
For example, now that 5G is arriving and with it lower latency, the goal is to ask "What type of service are we going to create with 5G?" Within this third piece of advice, Guy Kawasaki has recalled the importance of "milking the cows that feed you", that is, the products or services that make money. "The goal of a cow is to milk it to get the money and resources to pay the next bill," he explained. «When you have a great product or service you have to think about other complementary things that contribute to its genius» 4. «DICEE Roll» The next step is to roll the dice (Roll the DICEE in English, with an "E" at the end). The "D" stands for "Deep". "Great products have to be profound, you have thought of features that people have not yet thought of," the professional noted. The "I" refers to the intelligence and intuition with which that product is created. The "C" is for "Complete", since for Kawasaki great products or services must have this characteristic. «Google is not the search engine, it is gmail, news, calendar... it is all that. "When you have a great product or service you have to think about other complementary things that contribute to its genius," he noted.
In the case of Apple, technology contributes to this improvement by helping people to be more productive and creative. "You have to decide that you are going to change the world and leave a mark," he Phone Number List stressed. 2. Jump to the next bend Once you have made this decision, you have to reach the next curve: "That's where the action is." "Get up in the morning thinking about how to get to the next bend before another one arrives," said Kawasaki, giving as an example paper maps, which became digital maps and then collaborative maps that allow you to know where they are. the traffic jams. 3. Don't ask consumers Asking customers about the next curve will be “frustrating and confusing,” according to the innovation expert. "Your current customers will only tell you what they want about what they already receive from you." Instead of asking them, the right way to go will be to draw on the knowledge we have of our industry and ask ourselves that question.
For example, now that 5G is arriving and with it lower latency, the goal is to ask "What type of service are we going to create with 5G?" Within this third piece of advice, Guy Kawasaki has recalled the importance of "milking the cows that feed you", that is, the products or services that make money. "The goal of a cow is to milk it to get the money and resources to pay the next bill," he explained. «When you have a great product or service you have to think about other complementary things that contribute to its genius» 4. «DICEE Roll» The next step is to roll the dice (Roll the DICEE in English, with an "E" at the end). The "D" stands for "Deep". "Great products have to be profound, you have thought of features that people have not yet thought of," the professional noted. The "I" refers to the intelligence and intuition with which that product is created. The "C" is for "Complete", since for Kawasaki great products or services must have this characteristic. «Google is not the search engine, it is gmail, news, calendar... it is all that. "When you have a great product or service you have to think about other complementary things that contribute to its genius," he noted.